Friday, 30 March 2018
Monday, 2 January 2017
New Blog
You could call this the next episode of Tony I want in!
http://anideaadaykeepsthesackaway.blogspot.co.uk/
This blog is kind of my new years revolution to keep my brain sharp.
I will also be giving tips once and a while to speed up your thinking.
It's a fast paced industry so you always need to be on your toes!
So always be reading, keeping your eyes peeled on opportunities,
pounce and deliver a piece of creative thinking to blow everyone away!
Repeat repeat repeat, train everyday, and this is what this new blog is all about!
So follow if you have enjoyed my work on this blog,
and it has helped you!
And remember this "Your only as good as your next idea".
Something that has stuck to my mind ever since John Hegarty preached it at BBH!
Thanks for reading!
And I hope the new year is a great one for you!
http://anideaadaykeepsthesackaway.blogspot.co.uk/
This blog is kind of my new years revolution to keep my brain sharp.
I will also be giving tips once and a while to speed up your thinking.
It's a fast paced industry so you always need to be on your toes!
So always be reading, keeping your eyes peeled on opportunities,
pounce and deliver a piece of creative thinking to blow everyone away!
Repeat repeat repeat, train everyday, and this is what this new blog is all about!
So follow if you have enjoyed my work on this blog,
and it has helped you!
And remember this "Your only as good as your next idea".
Something that has stuck to my mind ever since John Hegarty preached it at BBH!
Thanks for reading!
And I hope the new year is a great one for you!
Tuesday, 28 June 2016
Day 1 BBH Review (Meeting John Hegarty)
Intense first day.
Had a talk from the great John Hegarty and even got a signed book, amazing.
The man blew my mind, such a vast knowledge, his very presence speaks volumes of where he stands in this industry.
I only had enough time to ask him one question!
It was more reassurance then a question.
I can't remembered exactly the question I asked but it was something around getting to a idea.
Basically I referenced the Rolling Stones, how they didn't actually have a process to produce great music, but it simply came to them when they concentrated.
They messed around all day and then near the end of day or even the week, boom there jamming would produce gold.
What I was asking is coming up with a great idea better organically in your own way instead of following a list/process of rules?
Hegarty gave me two examples I can remember.
1. Simply from grabbing a insight from the world around him.
2. Finding a insight in his inner belief on something.
What I got from that was there are two types of thinking, but all come down to a insight/truth.
I prefer the second one, taking something from you to produce great work, more natural, more different/unique.
Makes you feel more like a artist in a sense.
Don't mark everything word by word, its only what I can remember from my conversation with Hegarty.
The whole point of this conversation was simply that creativity has no process, its just a means to create, and thats what it should forever be.
Near the end of the day, I was drinking in the pub before the game that England pissed up the wall.
And I said to some friends "When you start to think of it as advertising, you start to produce advertising".
I believe to create great work, you need to stop thinking of it as advertising, only then will you break boundaries and make something new.
Come up with a idea of course, but execute like a fine artist.
Anyway enough with my preaching, got more work to do now as I sit alone early in BBH.
Thanks for reading!
Had a talk from the great John Hegarty and even got a signed book, amazing.
The man blew my mind, such a vast knowledge, his very presence speaks volumes of where he stands in this industry.
I only had enough time to ask him one question!
It was more reassurance then a question.
I can't remembered exactly the question I asked but it was something around getting to a idea.
Basically I referenced the Rolling Stones, how they didn't actually have a process to produce great music, but it simply came to them when they concentrated.
They messed around all day and then near the end of day or even the week, boom there jamming would produce gold.
What I was asking is coming up with a great idea better organically in your own way instead of following a list/process of rules?
Hegarty gave me two examples I can remember.
1. Simply from grabbing a insight from the world around him.
2. Finding a insight in his inner belief on something.
What I got from that was there are two types of thinking, but all come down to a insight/truth.
I prefer the second one, taking something from you to produce great work, more natural, more different/unique.
Makes you feel more like a artist in a sense.
Don't mark everything word by word, its only what I can remember from my conversation with Hegarty.
The whole point of this conversation was simply that creativity has no process, its just a means to create, and thats what it should forever be.
Near the end of the day, I was drinking in the pub before the game that England pissed up the wall.
And I said to some friends "When you start to think of it as advertising, you start to produce advertising".
I believe to create great work, you need to stop thinking of it as advertising, only then will you break boundaries and make something new.
Come up with a idea of course, but execute like a fine artist.
Anyway enough with my preaching, got more work to do now as I sit alone early in BBH.
Thanks for reading!
Monday, 27 June 2016
Final Week of Watford and Watford Books
The final week of my Watford tour.
BBH the destination.
Psyching for the end and the beginning of my career at Mother.
Thats the following week of course, Mother.
Two weeks to show them I am their man.
That Creative Brummie is what they need at the agency.
I still feel I have sooo much more to learn.
I guess thats why I am scared of leaving, but I think its more then that.
Tony has helped me every step of the way, without him I would never of greatly improved my thinking or even touched top agencies such as Mother.
In the end you never stop learning as a creative, your always finding something new in this industry.
Continuity discovering is the key to being a great creative, its your arsenal in a sense, the brain hardware that gives you great insight that form into great ideas.
I just need to start running as soon as I hit the floor in the real world.
Ahhhh BBH, what a great agency, founded in 1982 I think, by three members that broke away from TBWA, one of them the great John Hegarty.
I hope I see him this week, I heard a rumour he is doing a talk for our class, the man is a legend.
I would ask for him to sign a book of his I have in my collection.
Jesus, I sound like a right fan girl.
Its a shame really that people don't have anything close to the excitement I have for advertising, the industry would be a lot different if they had.
We would have more people applying for Watford.
Its a growing problem at the moment with only three people at the interview when I was there.
We would get soooo much more talent into the industry, moree competition, moree heated rivalries, creatives the world would talk about, like epic matches in similarity to Ali VS Frazier.
I dream that, well I treat my career like a sport, a athlete competing at the top, and I want to be at the top, whatever the means, muscling it out with the best to be the best, champion of the world!
Yes I do go over the top, but I love advertising.
So as I sit in the reception of BBH writing this lengthly post out, I am thinking can I blow the doors off this party and beat the teams to a placement at BBH.
I kinda like being a single, the thrill of fighting teams, being a one man band is kinda cool.
However depending on my time at Mother, I will soon have to be looking for that special someone, but right now I like being the Creative Brummie.
Anyway down to the stuff I bet you really want to see.
Well my student book is compete.
Follow the link here http://cargocollective.com/creativebrummie.
I wish I did far more to it, but hey ho life goes on, the next book I will make when I am a junior creative.
Well my book I can promise you, no one will have what I have in that book, so the unique freshness give it some bite, plus it is bonkers, I just wish it had more emotion tho.
Anyway I asked my class for some of their books as reference for those wanting to get into Watford.
So this is what I got.
Anyway I need to cut this short, BBH is calling.
Anyway if you got this far congrats!
Thanks for reading!
Peace out!!!
Thursday, 23 June 2016
WATFORD 2016
The last week is fast approaching on the Watford course.
And we are all working at BBH that week.
This just sums up what a amazing experience this year has been.
And I am glad I put my complete faith into Watford, even when SCA came calling.
Two of the teams have already left the course early to start their careers at Creature and Rainey Kelley.
All the other teams have got loads of placements/work trials at AMV, BMB, VCCP, BBH, WCRS, Grey, CHI, Saatchis, Burnetts and Droga5.
As a solo creative, I’m off to work at Mother, an amazing opportunity and one that I will aim to smash.
I also had an opportunity at Brothers and Sisters.
So its a no brainer when you are looking for the ad course to get you into the industry.
Tuesday, 21 June 2016
Tony I'm back!
Nearing the end of my Watford course, I took part in the interviews to see who will be the next top talent to grace the course.
I had the honour of sharing the hot seat with Tony as we judged portfolios to setting a one hour brief, everything was given 2-3 minutes presenting time.
So any of you reading this blog planning to get onto the Watford course, be quick and clear.
(There are literally loads of examples how to present your ideas all over my blog.)
But the most important thing I felt we looked for was passion and energy, that burning desire to get knocked down and get back up again and keep on going.
I'll always say this and I'll say it again talent doesn't make this business that is advertising, its passion and energy, god dam willpower!
I like to think, and this is how I do a book critic, to review the individual as well as the book, because its not the book I am hiring, its you.
And its only you that will improve, the book is simply extension of you.
So for people who just review the book not the person, there losing out.
The interview was fascinating, learning how Tony judged and picked those he felt would work well for the course, I like to think of it as learning experience for when I run a agency or even a course.
I hope to do both in the future.
And I think I am on track with my predictions so far, as I was welcomed by a email this morning from interviewee who I told I felt had got onto the course yesterday.
It is that same interviewee that has inspired me to get this blog back up and running, as I have discovered that most of the interviewees this year use this blog as source material.
I was over the moon to hear and see the effects of this blog in work with her presenting work in similar fashion to me at my interview.
And as a result getting on!
So I want to carry on this good work and post my experiences in agency life, tips on how to be a better creative and of course what this blog was originally built for how to prepare for the Watford course!
So please email me at creativebrummie@gmail.com if you are serious and hungry to get into Watford and break into this amazing industry that is advertising.
I will answer your questions and even set you the right briefs to make your book attractive and Watford fit for the course/industry.
Now I am trying to figure out how to finish this post, I guess it will have to be with man boobs!
Man boobs that solve problems!
Thanks for reading!
I had the honour of sharing the hot seat with Tony as we judged portfolios to setting a one hour brief, everything was given 2-3 minutes presenting time.
So any of you reading this blog planning to get onto the Watford course, be quick and clear.
(There are literally loads of examples how to present your ideas all over my blog.)
But the most important thing I felt we looked for was passion and energy, that burning desire to get knocked down and get back up again and keep on going.
I'll always say this and I'll say it again talent doesn't make this business that is advertising, its passion and energy, god dam willpower!
I like to think, and this is how I do a book critic, to review the individual as well as the book, because its not the book I am hiring, its you.
And its only you that will improve, the book is simply extension of you.
So for people who just review the book not the person, there losing out.
The interview was fascinating, learning how Tony judged and picked those he felt would work well for the course, I like to think of it as learning experience for when I run a agency or even a course.
I hope to do both in the future.
And I think I am on track with my predictions so far, as I was welcomed by a email this morning from interviewee who I told I felt had got onto the course yesterday.
It is that same interviewee that has inspired me to get this blog back up and running, as I have discovered that most of the interviewees this year use this blog as source material.
I was over the moon to hear and see the effects of this blog in work with her presenting work in similar fashion to me at my interview.
And as a result getting on!
So I want to carry on this good work and post my experiences in agency life, tips on how to be a better creative and of course what this blog was originally built for how to prepare for the Watford course!
So please email me at creativebrummie@gmail.com if you are serious and hungry to get into Watford and break into this amazing industry that is advertising.
I will answer your questions and even set you the right briefs to make your book attractive and Watford fit for the course/industry.
Now I am trying to figure out how to finish this post, I guess it will have to be with man boobs!
Man boobs that solve problems!
Thanks for reading!
Tuesday, 23 June 2015
TONY I GOT IN!
However the journey is not over, it is simply the beginning.
I may of achieved my first major goal of getting into Tony's team (The Watford Course), but its just the start of a story.
I have plenty of more goals I want to achieve in my lifetime, and I am way on track with successfully getting onto my dream course.
So with no further to do the sequel to my successful blog 'Tony I want in !'. *Drum roll*
Tony I got in!
Simple and true, a title many of my friends have suggested for my new blog.
So if you want to follow my new blog of life on Tony's course, developing as a creative and trying to get into the top advertising agencies in the big bad city known as London, please follow the link.
Thanks for reading.
Cheers!
P.S. Follow my new professional google account 'creativebrummie@gmail.com', it will become my main hub for most of my creative activity.
Job Done.
A lot of things have happened in the past two months, too much of a long story to write in a blog entry.
Anyhow a long story short, I have finally achieved my dream and have been accepted into Tony's team (The Watford Course).
This blog has achieved its purpose and has gained the attention of Tony himself in the past year, following my work in progress and energy as a creative, which helped me make a strong case at the interview, eventually building up to getting me a place!
So I think if you want to know how to conduct yourself in a way to attract Tony, and make him think your right for the course, show the same degree of energy as a creative like I demonstrated on this blog, consistently posting everyday of the ideas (executions) that have came out of my head.
Concerning the interview, it was intense, don't expect a easy ride, it felt like the movie Whiplash, your on the edge, well I was!
My portfolio was destroyed by Tony in the critic, it lacked in-depth thinking, there was not range of products to stretch me, everything was the same etc.
He is hard to impress, so don't expect compliments, like he said I think it was not to accept a pat on the back in the industry, work harder instead!
Tony wants to change advertising for the better and he is not impressed with todays take on the industry, so his course supplies the students set on this mission, and that makes me sooo much more anxious to get started!
I had to look at the email 1000 times when Tony offered me a place the following day, I even pinched myself to see if I was dreaming.
The official letter had to arrive to be completely sure, and when it did come... I DID IT!!!!
I am in, finally, and this blog is a tribute to that effort, that ambition which I succeeded in.
Therefore I hope this blog serves as a guide to those hungry as I in getting into 'The Oxbridge of Advertising'.
If you want to ask me any questions on how to get onto the course, preparing yourself, even advertising stuff, I will be happy to help!
Contact me through my email 'creativebrummie@gmail.com'.
If I do not reply straight away, most likely that I am very busy, but I will try and get back to you when I can.
Also my creative test is up on the blog, so if you want any pointers on doing the whole course application thing, please use it as reference.
Thank you for reading and generally following my blog!
And all the best on your goals in life!
Cheers!
Anyhow a long story short, I have finally achieved my dream and have been accepted into Tony's team (The Watford Course).
This blog has achieved its purpose and has gained the attention of Tony himself in the past year, following my work in progress and energy as a creative, which helped me make a strong case at the interview, eventually building up to getting me a place!
So I think if you want to know how to conduct yourself in a way to attract Tony, and make him think your right for the course, show the same degree of energy as a creative like I demonstrated on this blog, consistently posting everyday of the ideas (executions) that have came out of my head.
Concerning the interview, it was intense, don't expect a easy ride, it felt like the movie Whiplash, your on the edge, well I was!
My portfolio was destroyed by Tony in the critic, it lacked in-depth thinking, there was not range of products to stretch me, everything was the same etc.
He is hard to impress, so don't expect compliments, like he said I think it was not to accept a pat on the back in the industry, work harder instead!
Tony wants to change advertising for the better and he is not impressed with todays take on the industry, so his course supplies the students set on this mission, and that makes me sooo much more anxious to get started!
I had to look at the email 1000 times when Tony offered me a place the following day, I even pinched myself to see if I was dreaming.
The official letter had to arrive to be completely sure, and when it did come... I DID IT!!!!
I am in, finally, and this blog is a tribute to that effort, that ambition which I succeeded in.
Therefore I hope this blog serves as a guide to those hungry as I in getting into 'The Oxbridge of Advertising'.
If you want to ask me any questions on how to get onto the course, preparing yourself, even advertising stuff, I will be happy to help!
Contact me through my email 'creativebrummie@gmail.com'.
If I do not reply straight away, most likely that I am very busy, but I will try and get back to you when I can.
Also my creative test is up on the blog, so if you want any pointers on doing the whole course application thing, please use it as reference.
Thank you for reading and generally following my blog!
And all the best on your goals in life!
Cheers!
Thursday, 2 April 2015
CREATIVE TEST. 2013/14.
Q1 If why met how what would happen to which?
Q2 I love my cat make me want to eat it.
Q3 Write 6 comedy sketches using no images and no more than 30 words for each sketch.
Q4 Write headlines and designs for T shirts to be worn the day after Simon Cowell dies.
Q5 What does the future hold for jelly?
Q6 Why should you never underestimate a handsome bear?
Q7 Create a short film, (2 minutes maximum) which sells bananas. Put it on Youtube and send me the link.
Q8 Pick a well known Disney character and create a campaign in the media of your choice that would make people vote for your character for Prime Minister in an election.
Q9 Write a campaign to get Bonfire Night banned.
Q10 How would you make the world a better place?
Tuesday, 31 March 2015
Monday, 30 March 2015
Sunday, 29 March 2015
THE PITS (S.C.A. Interview)
Around the beginning of this year I did Tony's Creative Test for the Watford Creative Advertising course, sending it off, awaiting for a reply, expecting a automatic interview date as promised by the college.
Its been a while since awaiting that reply, and I began to get inpatient, which has lead me to looking at other options, just in case all does not go well!
That when I came across the secretive School of Communication Arts 2.0. I was surprised to find this school based solely around turning students into creatives fit for the top of the advertising industry, thus their focus and degree of this course is getting you a job in advertising.
The reason for being surprised was due to me thinking I had found every course around advertising in the UK, but out of the blue comes this school, so I decided after reading into it, with its strong industry links, funded by top agencies in London, taught by top creative professionals, it all added up to applying for it!
Soon after I got a phone interview with the dean 'Marc Lewis', which went successful and lead to a interview day against 7 other candidates. It was a interview not about portfolio, but concerning what made you, you, a interview that would see if you were fit for the course, a interview which I had to prepare a presentation to introduce me to the class, therefore it had to be memorable!
The dean of the school described me as grafter and someone who had the attributes to be a art director, I took note of that feedback on the phone and what inspired me as a creative, and nailed it down to my taste of competition and my dream of being at the top of my profession, a world champion, a dream of going the distance, ROCKY!
Therefore I made a ROCKY spoof and dubbed it THE PITS, the titled inspired after the venue I would be presenting in, this consisted of a poster to build the hype up and to leave my mark, and a training montage video to make the hype even more bigger, which will finally conclude with me challenging one of the school's students down to a One Minute Brief head to head!
It all went to plan, the posters and the video, with the presentation and the interview day as a whole going better then I expected, I made a wave with a teacher of the school tweeting my presentation on Twitter, and a couple of students approaching me after, congratulating me and saying I had balls to do I want did on stage, one student even went as far as to say he would be very surprised if I did not get in!
So it all looks promising, but you can never be too sure, I will find out on Tuesday or Thursday through phone call by the dean, if I have got in or not, I am just in limbo at the moment! I think its best if I start contacting the Watford course if my date for the interview is coming any sooner, I can not wait!!! I just hope my future is resolved soon thats all, where am I going next year, so I can drive 100% behind it!
Thanks for reading, peace out!
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