Agency - W+K Amsterdam
Friday 24 January 2014
Thursday 23 January 2014
Friday 17 January 2014
Wednesday 15 January 2014
Monday 13 January 2014
Sunday 12 January 2014
A creative process I might live or die by.
I have always countered the problem over how I should approach my work, always sitting there thinking what process would result in the most effective outcome, and then when I am halfway through I change my mind on the strategy, leading to a unsatisfied outcome....
Oh Dan why do I think too much.. OK its a good thing to gear up your brain with mental exercises, a creative process to create and judge work effectivity, but also to prepare you for the real world. Heres a example from the ad superstar that is David Droga, founder of Droga5, my latest inspiration! He has a formula of judging great ad work, which I am trying to get my head around! (check it out - https://www.youtube.com/watch?v=zPA7cSee1pU)
But while I fish around for new ways to generate great work, I have been advised by executive creative director Scott Seaborn, who has took me under his wing for work experience remotely at Europe's foremost agency for business solutions through mobile XS2, to follow a book which he makes all his creative team read 'A Technique for Producing Ideas' authored by Jim Webb Young and foreword by the father of modern advertising Bill Bernbach.
So old and traditional but timeless none the less, I will be following this method of working to producing effective ad work towards my student book I have began building, taking this opportunity of invaluable teaching by a well respected creative director in the industry!
Now what is the moral of this post you ask, well I guess its to take advantage of experienced and respected individual's advise instead of wondering like a lost puppy thinking I can do it myself.
It seems reassuring way of working when a dude from the industry high up saids it is, making your mind up for you, but let me say thats not completely the case, I chose this method to test but also the simplicity of the book its teached in is nothing I have read before, because 1. I read it in under 2 hours flat, the book is thin! 2. Most importantly I completely understood it in one go, which with some of this jargon you encounter in books I am pretty happy with, BUT enough with words I MUST do!
In conclusion its vital to learn in our industry, hey we never stop learning. And thats another thing, always I mean always taste, touch, look and hear everything around you, curiosity is king! Peace out!
Oh Dan why do I think too much.. OK its a good thing to gear up your brain with mental exercises, a creative process to create and judge work effectivity, but also to prepare you for the real world. Heres a example from the ad superstar that is David Droga, founder of Droga5, my latest inspiration! He has a formula of judging great ad work, which I am trying to get my head around! (check it out - https://www.youtube.com/watch?v=zPA7cSee1pU)
But while I fish around for new ways to generate great work, I have been advised by executive creative director Scott Seaborn, who has took me under his wing for work experience remotely at Europe's foremost agency for business solutions through mobile XS2, to follow a book which he makes all his creative team read 'A Technique for Producing Ideas' authored by Jim Webb Young and foreword by the father of modern advertising Bill Bernbach.
So old and traditional but timeless none the less, I will be following this method of working to producing effective ad work towards my student book I have began building, taking this opportunity of invaluable teaching by a well respected creative director in the industry!
Now what is the moral of this post you ask, well I guess its to take advantage of experienced and respected individual's advise instead of wondering like a lost puppy thinking I can do it myself.
It seems reassuring way of working when a dude from the industry high up saids it is, making your mind up for you, but let me say thats not completely the case, I chose this method to test but also the simplicity of the book its teached in is nothing I have read before, because 1. I read it in under 2 hours flat, the book is thin! 2. Most importantly I completely understood it in one go, which with some of this jargon you encounter in books I am pretty happy with, BUT enough with words I MUST do!
In conclusion its vital to learn in our industry, hey we never stop learning. And thats another thing, always I mean always taste, touch, look and hear everything around you, curiosity is king! Peace out!
Saturday 11 January 2014
Thursday 2 January 2014
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