Finally I admit Failure.

When I found myself with my head stuffed in the toilet coughing my guts out after a crazy night of drinks and partying, hearing the echoes of my flat mates laughing (I would not be surprised if they still have that photo of me being sick), I had a reality check! I could not go on like this, I felt shitty and weak, and that it would eventually destroy my career aims... so that night on I would not admit defeat, even any words closely related to it would be banned from my tongue, I was a new man! For now on I would fight and never give up!

Now you ask when and how do you link this to the core subject that is advertising, well this afternoon I read a interesting paragraph on page 116-117 of the 'Hey Whipple, Squeeze This!' a vital MUST read if you plan to build yourself up for Tony! The section was sub-titled 'Go into it knowing-knowing-there's a chance you could fail.' Luke the author talks about 'Dan Wieden' the co-founder of my dream agency to work for 'Widen + Kennedy' who strongly peaches the ideal that failure is nothing to be ashamed of! If anything you should embrace it, it shows your willing to take big risks into the unknown! and that folks is the key to enhancing your creativity! Fail GLORIOUSLY if you will!

And to show this devolution in this belief and a big reminder, 'Widen + Kennedy' created this huge work of art at their head office, made entirely out of 100,000 pushpins, spelling out in this script typography 'FAIL HARDER' -

 

As Wieden put it he believes that creative people don't develop unless they're willing to fail and fail anddd fail.. wait lets say this one more time but with more conviction FAIL again! If your ideas don't fall down once and a while, your not trying hard enough! Face it embrace it, so going back to the first paragraph of this post, from reading this view my sudden change of attitude dose not mean I should avoid failure but love it and raise my head high seeing it as a progressive stage of my career into advertising, that I am willing to take BIG risks whatever the cost, because I am dangerous I am creative, I MUST Chuck Norris kick this mental boundary down of being a pussy, if I have any hope in competing with the big boys in this profession!

In conclusion I must master how to in the process of failing fast and failing cheap while moving towards success, what is also known as 'getting good at failure' I AM NOT SCARED! and to drive this home here is a video clip I found on youtube of 'David Kennedy' the other co-founder forming the partnership, explaining this ideal with a piece of their advertising at the end to seal the deal! (fuck it I hate word rhymes -__-)  ENJOY! PEACE OUT!